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The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)

Table 3 Estimation results of multinomial logit model (economic incentive rules)

From: Which dynamic pricing rule is most preferred by consumers?—Application of choice experiment

Attributes

Economic incentive

TOU

CPP

RTP

Time-of-use rate

Critical peak price

Real-time price

Estimate

t value

Estimate

t value

Estimate

t value

Fee

0.00000004

0.03

−0.0000

−1.61

−0.0000

−0.43

Knowledge

0.0063***

3.63

0.0098***

5.45

−0.0031*

−1.75

All

−0.5624***

−25.33

−0.4675***

−19.98

−0.2586***

−11.14

Family

−0.0400***

−3.94

0.0242**

2.33

0.0336***

3.35

Age

−0.0024***

−3.95

−0.0009

−1.37

0.0016**

2.55

Gender

0.0158

1.01

0.0679***

4.17

0.0923***

5.86

Education

0.0825***

18.68

0.0706***

15.39

0.0756***

17.08

Income

0.0002***

7.06

0.0002***

6.16

0.0003***

10.61

Risk

−0.0184

−1.48

0.0142

1.11

0.0543***

4.39

Tokyo

0.0350**

2.12

0.0560***

3.27

0.0641***

3.90

Time

−0.0873***

−5.30

−0.1109***

−6.44

−0.1364***

−8.21

Ownership

0.0373**

2.15

−0.0930***

−5.17

−0.0144

−0.83

Three generations

−0.2100***

−6.57

−0.1505***

−4.59

−0.3250***

−10.07

Single-life

−0.1861***

−6.16

−0.1060***

−3.39

−0.1142***

−3.77

Month

−0.0000***

−5.85

0.0000***

2.83

−0.0000***

−5.16

First

0.0000**

2.49

−0.0000**

−2.20

−0.0000**

−2.45

Constants

0.1435**

2.20

−0.2657***

−3.92

−0.4735***

−7.21

  1. * Significant at the 10% level; ** significant at the 5% level; *** significant at the 1% level. Log likelihood is −351,225.27, and χ 2 (80) is 3411.29