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Journal of Economic Structures

The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)

Table 4 Estimation results of multinomial logit model (DLC and general rule)

From: Which dynamic pricing rule is most preferred by consumers?—Application of choice experiment

Attributes

Direct load control

DLC

Mixed with DLC and CPP

Estimate

t value

Estimate

t value

Fee

0.0000***

6.66

0.0000***

6.82

Knowledge

0.0005

0.27

−0.0013

−0.69

All

−0.3621***

−15.25

−0.4422***

−18.19

Family

0.0028

0.27

−0.0083

−0.76

Age

−0.0021***

−3.21

−0.0014**

−2.02

Gender

0.1865***

11.28

0.2292***

13.26

Education

0.0568***

12.33

0.0535***

11.13

Income

0.0002***

7.81

0.0003***

9.73

Risk

−0.0234*

−1.80

−0.0119

−0.87

Tokyo

0.1331***

7.77

0.0645***

3.59

Time

0.0054

0.31

0.0152

0.84

Ownership

−0.0572***

−3.16

−0.0457**

−2.41

Three generations

−0.2039***

−6.18

−0.1654***

−4.82

Single-life

−0.2532***

−7.90

−0.1907***

−5.71

Month

0.0000***

4.81

−0.0000***

−5.49

First

−0.0000*

−1.69

−0.0000***

−4.27

Constants

−0.4148***

−6.07

−0.4255***

−5.98

  1. Values in parentheses are t values
  2. * Significant at the 10% level; ** significant at the 5% level; *** significant at the 1% level. Log likelihood is −351,225.27, and χ 2 (80) is 3411.29
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