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The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)

Table 7 Estimation results of marginal effects (economic incentive rules)

From: Which dynamic pricing rule is most preferred by consumers?—Application of choice experiment

Attributes

Economic incentive

TOU

CPP

RTP

Time-of-use rate

Critical peak price

Real-time price

Estimate

t value

Estimate

t value

Estimate

t value

Fee

−0.0000**

−2.54

−0.0000***

−4.70

−0.0000***

−3.23

Knowledge

0.0008***

3.82

0.0012***

6.39

−0.0009***

−4.54

All

−0.0412***

−17.01

−0.0202***

−8.63

0.0147***

5.70

Family

−0.0078***

−6.42

0.0035***

3.20

0.0058***

4.93

Age

−0.0003***

−4.12

−0.0000

−0.17

0.0004***

5.94

Gender

−0.0136***

−7.33

−0.0034*

−1.92

0.0005

0.29

Education

0.0049***

9.16

0.0023***

4.62

0.0036***

6.74

Income

0.0000

0.22

−0.0000

−0.70

0.0000163***

5.87

Risk

−0.0041***

−2.75

0.0017

1.22

0.0092***

6.29

Tokyo

−0.0039**

−2.00

0.0000***

0.00

0.0015

0.78

Time

−0.0058***

−2.95

−0.0087***

−4.69

−0.0146***

−7.44

Ownership

0.0116***

5.63

−0.0107***

−5.57

0.0020

0.97

Three generations

−0.0064*

−1.66

0.0039

1.10

−0.0273***

−7.05

Single-life

−0.0092**

−2.55

0.0048

1.41

0.0040

1.11

Month

−0.0000***

−6.56

0.0000***

6.55

−0.0000***

−5.46

First

0.0000***

5.84

−0.0000

−1.50

−0.0000*

−1.88

  1. * Significant at the 10% level; ** significant at the 5% level; *** significant at the 1% level