The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
Table 8 Estimation results of marginal effects (DLC and general rule)
From: Which dynamic pricing rule is most preferred by consumers?—Application of choice experiment
Attributes | Direct load control | |||
|---|---|---|---|---|
DLC | Mixed with DLC and CPP | |||
Estimate | t value | Estimate | t value | |
Fee | 0.0000*** | 7.54 | 0.0000*** | 7.54 |
Knowledge | −0.0002 | −1.26 | −0.0004** | −2.47 |
All | −0.0034 | −1.47 | −0.0135*** | −6.29 |
Family | 0.0002 | 0.13 | −0.0013 | −1.30 |
Age | −0.0002*** | −2.87 | −0.0001 | −1.16 |
Gender | 0.0148*** | 8.54 | 0.0184*** | 11.24 |
Education | 0.0001 | 0.24 | −0.0004 | −0.76 |
Income | 0.0000* | 1.76 | 0.0000*** | 4.79 |
Risk | −0.0041*** | −3.00 | −0.0020 | −1.57 |
Tokyo | 0.0118*** | 6.64 | 0.0011 | 0.66 |
Time | 0.0093*** | 5.14 | 0.0093*** | 5.47 |
Ownership | −0.0049** | −2.59 | −0.0027 | −1.51 |
Three generations | −0.0044 | −1.26 | 0.0013 | 0.41 |
Single-life | −0.0179*** | −5.26 | −0.0071** | −2.24 |
Month | 0.0000*** | 9.40 | −0.0000*** | −5.59 |
First | −0.0000 | −0.74 | −0.0000*** | −4.41 |