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The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)

Journal of Economic Structures Cover Image

Table 10 Relative importance of food purchasing decision criteria of fruits and vegetables in Panchmahal

From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India

Pre-demonetization Post-demonetization
Locally produced 4.25 Affordability 4.25
Seasonality 4.20 Seasonality 4.10
Affordability 4.14 Locally produced 3.98
Family size 3.93 Family size 3.84
Value for money 3.87 Value for money 3.62
Nearby availability 3.67 Personal relationship with shopkeeper 3.55
Freshness 3.40 Variety of products availability at same place 3.33
Personal relationship with shopkeeper 3.14 Promotional offer 3.07
Good for health 2.98 Good for health 3.02
Cleanliness 2.95 Freshness 2.87
Variety of products availability at same place 2.75 Cleanliness 2.84
Overall quality 2.30 Overall quality 2.53
Color 2.24 Nearby availability 2.47
Taste 2.02 Taste 2.42
Promotional offer 1.95 Color 1.82
Good ambience 1.85 Good ambience 1.8
  1. 1 indicates “not at all important” and 5 indicates as “extremely important”