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The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)

Table 13 Pre-demonetization factor loading for various purchasing decision criteria for fruits and vegetables—Panchmahal

From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India

 

1

2

3

4

5

6

Seasonality

0.717

     

Nearby availability

0.704

     

Locally produced

0.689

     

Overall quality

0.675

     

Family size

 

0.821

    

Affordability

 

0.765

    

Value for money

  

0.758

   

Freshness

  

0.713

   

Personal relationship with shopkeeper

   

0.706

  

Promotional offer

   

0.808

  

Cleanliness

    

 0.78

 

Variety of products availability at same place

    

0.89

 

Good ambience

      

Taste

     

0.80

Good for health

     

0.656

Color

     

0.55

Total variance explained (per cent)

20.12

15.5

12.35

9.92

6.09

5.57

Cumulative variance (per cent)

20.12

35.62

47.97

57.89

63.98

69.55

Cronbach’s alpha

0.857

0.81

0.776

0.787

0.698

0.734

  1. Extraction method: principal component analysis with varimax rotation