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The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)

Journal of Economic Structures Cover Image

Table 13 Pre-demonetization factor loading for various purchasing decision criteria for fruits and vegetables—Panchmahal

From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India

  1 2 3 4 5 6
Seasonality 0.717      
Nearby availability 0.704      
Locally produced 0.689      
Overall quality 0.675      
Family size   0.821     
Affordability   0.765     
Value for money    0.758    
Freshness    0.713    
Personal relationship with shopkeeper     0.706   
Promotional offer     0.808   
Cleanliness       0.78  
Variety of products availability at same place      0.89  
Good ambience       
Taste       0.80
Good for health       0.656
Color       0.55
Total variance explained (per cent) 20.12 15.5 12.35 9.92 6.09 5.57
Cumulative variance (per cent) 20.12 35.62 47.97 57.89 63.98 69.55
Cronbach’s alpha 0.857 0.81 0.776 0.787 0.698 0.734
  1. Extraction method: principal component analysis with varimax rotation