The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
Table 13 Pre-demonetization factor loading for various purchasing decision criteria for fruits and vegetables—Panchmahal
From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India
| 1 | 2 | 3 | 4 | 5 | 6 | |
|---|---|---|---|---|---|---|
| Seasonality | 0.717 | |||||
| Nearby availability | 0.704 | |||||
| Locally produced | 0.689 | |||||
| Overall quality | 0.675 | |||||
| Family size | 0.821 | |||||
| Affordability | 0.765 | |||||
| Value for money | 0.758 | |||||
| Freshness | 0.713 | |||||
| Personal relationship with shopkeeper | 0.706 | |||||
| Promotional offer | 0.808 | |||||
| Cleanliness | 0.78 | |||||
| Variety of products availability at same place | 0.89 | |||||
| Good ambience | ||||||
| Taste | 0.80 | |||||
| Good for health | 0.656 | |||||
| Color | 0.55 | |||||
| Total variance explained (per cent) | 20.12 | 15.5 | 12.35 | 9.92 | 6.09 | 5.57 |
| Cumulative variance (per cent) | 20.12 | 35.62 | 47.97 | 57.89 | 63.98 | 69.55 |
| Cronbach’s alpha | 0.857 | 0.81 | 0.776 | 0.787 | 0.698 | 0.734 |
