The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
Table 14 Post-demonetization factor loading for various purchasing decision criteria for fruits and vegetables—Panchmahal
From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India
| Â | 1 | 2 | 3 | 4 | 5 | 6 |
|---|---|---|---|---|---|---|
Promotional offer | 0.765 | Â | Â | Â | Â | Â |
Personal relationship with shopkeeper | 0.622 | Â | Â | Â | Â | Â |
Affordability | Â | 0.789 | Â | Â | Â | Â |
Family size | Â | 0.813 | Â | Â | Â | Â |
Value for money | Â | Â | 0.837 | Â | Â | Â |
Freshness | Â | Â | 0.765 | Â | Â | Â |
Nearby availability | Â | Â | Â | 0.65 | Â | Â |
Locally produced | Â | Â | Â | 0.766 | Â | Â |
Overall quality | Â | Â | Â | 0.754 | Â | Â |
Seasonality | Â | Â | Â | 0.728 | Â | Â |
Variety of products availability at same place | Â | Â | Â | Â | 0.764 | Â |
Good ambience | Â | Â | Â | Â | Â | Â |
Cleanliness | Â | Â | Â | Â | Â 0.648 | Â |
Good for health | Â | Â | Â | Â | Â | 0.734 |
Color | Â | Â | Â | Â | Â | 0.562 |
Taste | Â | Â | Â | Â | Â | 0.504 |
Total variance explained (per cent) | 19.75 | 15.75 | 13.5 | 11.56 | 5.65 | 4.42 |
Cumulative variance (per cent) | 19.75 | 35.5 | 49 | 60.56 | 66.21 | 70.63 |
Cronbach’s alpha | 0.852 | 0.823 | 0.785 | 0.76 | 0.706 | 0.697 |