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The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)

Table 14 Post-demonetization factor loading for various purchasing decision criteria for fruits and vegetables—Panchmahal

From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India

  1 2 3 4 5 6
Promotional offer 0.765      
Personal relationship with shopkeeper 0.622      
Affordability   0.789     
Family size   0.813     
Value for money    0.837    
Freshness    0.765    
Nearby availability     0.65   
Locally produced     0.766   
Overall quality     0.754   
Seasonality     0.728   
Variety of products availability at same place      0.764  
Good ambience       
Cleanliness       0.648  
Good for health       0.734
Color       0.562
Taste       0.504
Total variance explained (per cent) 19.75 15.75 13.5 11.56 5.65 4.42
Cumulative variance (per cent) 19.75 35.5 49 60.56 66.21 70.63
Cronbach’s alpha 0.852 0.823 0.785 0.76 0.706 0.697
  1. Extraction method: principal component analysis with varimax rotation