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The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)

Table 5 Relative importance of fruits and vegetables purchasing decision criteria by sample farmers in Anand district

From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India

Pre-demonetization (Pre-DeMo) Post-demonetization (Post-DeMo)
Seasonality 4.25 Locally produced 4.68
Good for health 4.2 Personal relationship with shopkeeper 4.56
Locally produced 4.17 Family size 4.4
Freshness 4.16 Affordability 4.24
Affordability 4.1 Seasonality 4.17
Family size 4.09 Value for money 4.15
Value for money 3.98 Good for health 4.13
Promotional offer 3.96 Freshness 3.76
Cleanliness 3.94 Promotional offer 3.69
Personal relationship with shopkeeper 3.5 Cleanliness 3.29
Overall quality 3.17 Taste 3.22
Taste 3.14 Nearby availability 2.96
Nearby availability 2.89 Variety of products availability at same place 2.91
Variety of products availability at same place 2.69 Overall quality 2.5
Good ambience 2.34 Cleanliness 2.3
Color 2.15 Color 2.14
  1. 1 indicates “not at all important” and 5 indicates as “extremely important”