The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
Table 8 Pre-demonetization factor loading for various purchasing decision criteria for fruits and vegetables—Anand
From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India
| Â | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
Seasonality | 0.721 | Â | Â | Â | Â |
Overall quality | 0.71 | Â | Â | Â | Â |
Nearby availability | 0.639 | Â | Â | Â | Â |
Locally produced | 0.522 | Â | Â | Â | Â |
Value for money | Â | 0.789 | Â | Â | Â |
Freshness | Â | 0.667 | Â | Â | Â |
Taste | Â | 0.658 | Â | Â | Â |
Color | Â | 0.502 | Â | Â | Â |
Personally relationship with shopkeeper | Â | Â | 0.759 | Â | Â |
Promotional offer | Â | Â | 0.741 | Â | Â |
Affordability | Â | Â | Â | 0.812 | Â |
Family size | Â | Â | Â | 0.809 | Â |
Variety of products availability at same place` | Â | Â | Â | Â | 0.895 |
Good ambience | Â | Â | Â | Â | 0.792 |
Cleanliness | Â | Â | Â | Â | 0.748 |
Good for Health | Â | Â | Â | Â | Â |
Total variance explained (per cent) | 22.75 | 18.25 | 15.11 | 10.87 | 5.12 |
Cumulative variance (per cent) | 22.75 | 41.00 | 56.11 | 66.98 | 72.10 |
Cronbach’s alpha | 0.898 | 0.828 | 0.791 | 0.828 | 0.787 |