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The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)

Table 8 Pre-demonetization factor loading for various purchasing decision criteria for fruits and vegetables—Anand

From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India

  1 2 3 4 5
Seasonality 0.721     
Overall quality 0.71     
Nearby availability 0.639     
Locally produced 0.522     
Value for money   0.789    
Freshness   0.667    
Taste   0.658    
Color   0.502    
Personally relationship with shopkeeper    0.759   
Promotional offer    0.741   
Affordability     0.812  
Family size     0.809  
Variety of products availability at same place`      0.895
Good ambience      0.792
Cleanliness      0.748
Good for Health      
Total variance explained (per cent) 22.75 18.25 15.11 10.87 5.12
Cumulative variance (per cent) 22.75 41.00 56.11 66.98 72.10
Cronbach’s alpha 0.898 0.828 0.791 0.828 0.787
  1. Extraction method: principal component analysis with varimax rotation