The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
Table 8 Pre-demonetization factor loading for various purchasing decision criteria for fruits and vegetables—Anand
From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India
| 1 | 2 | 3 | 4 | 5 | |
|---|---|---|---|---|---|
| Seasonality | 0.721 | ||||
| Overall quality | 0.71 | ||||
| Nearby availability | 0.639 | ||||
| Locally produced | 0.522 | ||||
| Value for money | 0.789 | ||||
| Freshness | 0.667 | ||||
| Taste | 0.658 | ||||
| Color | 0.502 | ||||
| Personally relationship with shopkeeper | 0.759 | ||||
| Promotional offer | 0.741 | ||||
| Affordability | 0.812 | ||||
| Family size | 0.809 | ||||
| Variety of products availability at same place` | 0.895 | ||||
| Good ambience | 0.792 | ||||
| Cleanliness | 0.748 | ||||
| Good for Health | |||||
| Total variance explained (per cent) | 22.75 | 18.25 | 15.11 | 10.87 | 5.12 |
| Cumulative variance (per cent) | 22.75 | 41.00 | 56.11 | 66.98 | 72.10 |
| Cronbach’s alpha | 0.898 | 0.828 | 0.791 | 0.828 | 0.787 |
