The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
Table 9 Post-demonetization factor loading for various purchasing decision criteria for fruits and vegetables—Anand
From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India
| Â | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
Affordability | 0.766 | Â | Â | Â | Â |
Family size | 0.678 | Â | Â | Â | Â |
Seasonality | Â | 0.793 | Â | Â | Â |
Locally produced | Â | 0.745 | Â | Â | Â |
Nearby availability | Â | 0.698 | Â | Â | Â |
Overall quality | Â | 0.567 | Â | Â | Â |
Value for money | Â | Â | 0.786 | Â | Â |
Freshness | Â | Â | 0.645 | Â | Â |
Promotional offer | Â | Â | Â | 0.823 | Â |
Personal relationship with shopkeeper | Â | Â | Â | 0.67 | Â |
Color | Â | Â | Â | Â | Â |
Taste | Â | Â | Â | Â | Â |
Good for health | Â | Â | Â | Â | Â |
Variety of products availability at same place | Â | Â | Â | Â | 0.797 |
Good ambience | Â | Â | Â | Â | 0.676 |
Cleanliness | Â | Â | Â | Â | 0.57 |
Total variance explained (per cent) | 20.75 | 18.10 | 17.84 | 12.98 | 9.35 |
Cumulative variance (per cent) | 20.75 | 38.85 | 56.69 | 69.67 | 79.02 |
Cronbach’s alpha | 0.882 | 0.86 | 0.78 | 0.743 | 0.702 |