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The Official Journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)

Table 9 Post-demonetization factor loading for various purchasing decision criteria for fruits and vegetables—Anand

From: An agribusiness perspective of demonetization in central region of the state of Gujarat in India

  1 2 3 4 5
Affordability 0.766     
Family size 0.678     
Seasonality   0.793    
Locally produced   0.745    
Nearby availability   0.698    
Overall quality   0.567    
Value for money    0.786   
Freshness    0.645   
Promotional offer     0.823  
Personal relationship with shopkeeper     0.67  
Color      
Taste      
Good for health      
Variety of products availability at same place      0.797
Good ambience      0.676
Cleanliness      0.57
Total variance explained (per cent) 20.75 18.10 17.84 12.98 9.35
Cumulative variance (per cent) 20.75 38.85 56.69 69.67 79.02
Cronbach’s alpha 0.882 0.86 0.78 0.743 0.702
  1. Extraction method: principal component analysis with varimax rotation